Offerings from Vanguard House

WHAT WE DO

Vanguard House is a business management consultancy and strategic advisory helping businesses, nonprofits, and organizations make better decisions, navigate complexity, and build sustainable growth.

We work with leaders on the questions that sit at the intersection of ambition and reality:

Where are we going?

What needs to change?

What is the dream?

What is possible? What is feasible now?

What will it take to actually get there?

Our work is rooted in strategy and business management, with expertise spanning organizational strategy, growth, operations, marketing, innovation, insights, and transformation. We don't believe in strategy that lives in a deck or ideas that cannot survive contact with reality.

Vanguard House works with you to marry the possible with the feasible.

(Great American Beer Festival Sponsorship Activation (multi-year) for Brooklyn Brewery. Parliament led end-to-end from sponsorship negotiations, to fabrication with an outside shop, to live production at the 4 day industry and consumer festival that hosts 60K+ annually. Above: Brooklyn Brewmaster Garrett Oliver pouring for a line from his rare beer collection, a timed pop-up experience/mini-event within the larger activation focused on core products. Below: full activation space, putter takes position - a mini-golf activity complemented Brooklyn Lager's recreation focused brand-identity while increasing engagement.)

Services

Innovation & Insights

Identify unmet needs, emerging opportunities, and spaces for growth, then use those insights to develop new products, programs, initiatives, and offerings.

Work can include market and audience research, opportunity identification, concept development, product and program development, new category development, and innovation strategy. We connect what we learn about customers, communities, markets, and changing conditions to what an organization can actually build and bring to market.

The goal is not innovation for its own sake. It is developing something useful, viable, and relevant that creates meaningful value for the organization and the people it serves.

(Special Effects Non-Alcoholic Beer, the first national craft non-alcoholic beer in the US. Parliament led the cross-functional development, go-to-market strategy, and launch in 2019 as a part of building Brooklyn Brewery's global product innovation pipeline and process)

Strategy & Transformation

Strategy is at the core of Vanguard House.

We work with leadership teams to solve business and organizational problems, set direction, make decisions, and translate ambition into action. That may mean developing a growth strategy, improving organizational effectiveness, entering a new market, restructuring an operation, navigating a transition, or determining what the business needs to become next.

Our work can include business strategy, growth strategy, organizational strategy, strategic planning, operating models, transformation, organizational development, and strategy implementation.

We care about both the strategy and what happens after the strategy is approved.

Brand & Creative

Make the strategy tangible. Creative is a complementary part of our work, helping organizations translate strategy into brands, products, communications, and experiences people can actually see, understand, and engage with.

Our work can include brand strategy and positioning, identity, design, creative direction, messaging, campaigns, content, product concepts, and other brand-related creative services.

We bring creative thinking to the table when it serves the business problem—not simply because every problem needs a creative deliverable.

(Brand assets, creative directed and custom printed for Brooklyn Brewery's participation in NYC Beer Week, with culinary & beer events featuring their Swedish sister brewery.)

Go-to-Market

Take the idea from opportunity to market. We help organizations determine how to bring new products, services, brands, and ideas into the world—and how to position them for sustainable growth.

Our work can include market positioning, audience definition, offer strategy, launch planning, messaging, channel strategy, partnerships, marketing strategy, activation, and go-to-market planning.

The work connects the strategic opportunity to the practical realities of the market: who wants it, why they want it, how they will find it, and what it takes to deliver it.

Fractional & Interim Services

Experienced leadership for the work in front of you. When an organization needs additional leadership capacity but not necessarily another permanent executive, Vanguard House provides interim and fractional leadership tailored to the needs of the organization and the moment. We can step into an existing leadership structure, lead through a transition, build organizational capacity, or provide experienced executive support while the organization determines what comes next.

Leadership support is available across Chief Executive Officer, Chief Operating Officer, and Chief Marketing Officer functions.

Support can include staff and financial management, budgeting, operations, hiring, strategic planning, organizational development, business development, and strategy implementation.

Past Project: The Stonewall Inn x Brooklyn Brewery Partnership

Parliament built and led Brooklyn Brewery's partnership with The Stonewall Inn from inception in 2016 through 2020, helping their nonprofit to expand their nonprofit advocacy work globally through the financial sponsorship and promotion of The Stonewall Inn IPA.

In 2019, she led a team to produce the co-branded lead float for World Pride in New York City, commemorating the 50th anniversary of The Stonewall Inn Uprising.

The Stonewall Inn IPA earns more than

$10M annually across

its global markets and

grew to become a

top 5 global seller

within the brewery's

portfolio of

products.

(The Stonewall Inn in NYC. The park across the street that the 1969 LGBTQ+ uprising against police mistreatment and legalized discrimination poured out into has been designated a national historic landmark)

(The Stonewall Inn x Brooklyn Brewery float and walkers pass the historic bar during World Pride 2019, which honored the 50th anniversary.)